Harris Ali, a sociology professor at York University, says changing peoples’ behaviour takes time. But it can be done.

He likened mask-wearing to seatbelts, pointing to initial skepticism from citizens when provinces began enacting those laws too.

“At first everyone was like, ‘Oh, I don’t like this, this feels uncomfortable.’ And now we’re so used to it that we actually feel uncomfortable not wearing the seatbelt,” he said. “So slowly, gradually, there was a transformation in our thoughts.

“Right now it could be that people are feeling uncomfortable wearing masks, but you become more comfortable as it becomes more prevalent and it loses its novelty, and therefore its stigma.” Read the full article from Huffington Post here.